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All Newport Beach Public Library locations will close at 6 p.m. on Wednesday, November 21 and be closed all day on Thursday, November 22 and Friday, November 23, in observance of the Thanksgiving holiday.

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SCORE Workshop

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Digital Marketing Trends in 2018 For Small Businesses & Non-Profits

Digital marketing is changing thanks to improved lead attribution techniques, widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you capitalize on these trends to get an edge on your competition? You’re about to find out…

By the end of this session, you’ll have cutting edge understanding on:
• PPC Advertising changes in Google, Bing, and Facebook
• New developments in lead attribution and ROI measurement
• New developments in landing page measurement technologies
• Marketing Automation
• Tracking pure advertising ROI
• Website usability
• Content Marketing
• Video
• Mobile
• Big Data, analytics and more…
 
Join us as we explore the top trends in digital marketing that small businesses should be paying attention to in 2018.  We’ll explore each trend and provide simple ideas for incorporating them into your overall marketing strategy. You will see actual case studies plus real-world, small business and non-profit examples of how digital trends are transforming business.
Stuart Atkins of Atkins Marketing Solutions presents this workshop. Stu is a marketing consultant, author, blogger, speaker and Adjunct Professor of Marketing at Cal State Fullerton's Mihaylo College of Business and Economics.
(Registration/Check-in 5:30 to 6:00 PM) 

 

This series of business workshops is generously funded by the NBPL Foundation.

Age Level: Adults

For more information or to register for this workshop please visit the SCORE website.

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